Sales performance report

Good morning, leaders and colleagues.I am Product Expert John.Today, from the perspective of frontline sales, I will review the sales performance of the AITO M7, M8, and M9 over the past quarter and present my sprint plan for the upcoming quarter.

Let’s start with the performance overview.This quarter, I personally delivered a total of 128 units, exceeding the target with a 115% achievement rate.Thanks to the launch of the M8 and the sustained strong sales of the M9, my ASP was pushed up to 385,000 RMB.Structurally, the M7 remains the volume cornerstone at 55%;the newly launched M8 quickly captured a 25% share, while the M9 steadily holds 20%, achieving a dual increase in both volume and price.The test drive conversion rate remains at a healthy 32%.

Regarding model reviews, the three vehicles form a perfect tiered matrix.The M7 is our base;its buyers are mostly families in their 30s upgrading their cars.I mainly drive conversions through high-frequency mall outreach and emphasizing "smart driving accessibility."As the new mid-tier pillar, the M8 precisely targets middle-class families with two kids around 35. I use it to capture clients looking to upgrade from the M7 or those hesitating on the M9 budget, focusing on 6-seat equity.The M9 is the brand benchmark, with a BBA replacement rate exceeding 60%.I penetrate this HNWI segment through circle marketing, like golf club events, and owner referrals.

Facing fierce competition from Li Auto and NIO, reviewing lost deals is essential.Some M7 losses stem from clients' obsession with 3rd-row space, while M9 losses are mainly due to long delivery times driving away urgent buyers.For counter-strategies, I firmly amplify our two moats:"Huawei ADS mapless smart driving" and the "HarmonyOS ecosystem."During test drives, I added exclusive demos for "complex route disengagement-free driving" and "seamless phone-car integration," using tech experience to offset physical space perceptions, while strictly managing delivery expectations for hot models.

Next quarter, my target is to sprint for 150 deliveries.I will execute three major campaigns.First, leveraging the M8 capacity ramp-up, I will comprehensively sort out unconverted M7 and M9 leads, host exclusive appreciation events, and aim for 40 conversions.Second, for the M9, I will partner with local chambers of commerce to host entrepreneur salons, digging deep into HNWI circles and fleet sales.Third, for the M7, I will host OTA experience days for existing owners, activating base referrals through our referral reward policies.Meanwhile, I plan to obtain Huawei's Advanced Smart Driving Certified Instructor qualification to further build my professional barrier.

Break through with smart driving, connect with service.Next quarter, I will continue to strive to turn every customer who takes delivery into a "wild brand ambassador" for AITO.That concludes my report.Thank you, leaders and colleagues!